


· By Evaliah Fragrance
Our Story
The inception of Evaliah is deeply rooted in our founder's profound love for life. The very name "Evaliah" is derived from "Eva" meaning "life" or "living one" encapsulating our mission to celebrate and enhance the zest for life.
Hi, I'm Bec, an Aussie born and raised, second generation Italian and I am the founder of Evaliah.
I have always harboured an insatiable thirst for life, having travelled extensively across the globe, lived abroad, and embraced adrenaline pumping activities. I am also very close to my heritage. Being Italian is a big part of who I am and why I have created my scents. Each scent is dedicated to my nonni, and the memories I have with them. They are the smells of the Mediterranean, and each one has a significant story behind it.
But first, the journey to how I got here...
I started out with a very successful career in film and television, working on some of the most beloved series and movies and even published a kids book (currently also writing my very first novel).
However, I eventually realised that the lure of big cities and the glamour of "Hollywood" did not offer the fulfilment I sought.
On my travels, I unexpectedly discovered a deep connection with nature—trees, mountains, beaches, and all their serene beauty brought me peace. This realisation steered my passions away from the film industry towards more personal and meaningful pursuits like rock climbing, hiking, camping, and being out in nature instead of behind a computer screen.
After my diagnosis of endometriosis, I decided to step away from the high paced and stressful industry I was in, and began a search for a calmer, cleaner life. And so, my quest for eco-friendly and ethical brands led me to a gap in the market for perfumes.
Although the few brands that exist have upheld clean and eco-friendly values, none resonated with my personal ethos or style. I like to call myself somewhat of a chameleon. I am a girly girl, a tom boy, a comic nerd and much more. I don't believe you need to conform to one style. I LOVE colour and wear it from head to toe. I envisioned a brand that was bold, fun, exciting, and vibrant—one that reflected my personality, heritage and passions.
Thus, Evaliah was born. I moulded the brand to embody everything I cherished, creating a fragrance line that is not only natural and eco-friendly but also vibrant and unique. Evaliah aims to make a difference by offering products that allow you to smell as good as you feel while contributing to environmental sustainability.
We welcome you to Evaliah, a place where your love for life and nature converges, and every scent tells a story.
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